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Environment and Sustainability

Environment and Sustainability

We are well aware that our bikes don’t run on buttermilk, and the parts we sell are not made from daisies. But – we thought – there must be ways to keep the production of waste to a minimum.

No-one wants dinged parts

That’s why we take great care to put enough filling around them to keep them safe on their journey from our warehouse to your doorstep. In 1994 we started using flakes made from bio-degradable cornstarch. Unfortunately, they looked exactly like the plastic chips they replaced, which led to some awkward situations with self appointed anti waste warriors.

So we switched to FSC certified paper with a high recycling content, which we crumple nicely with a little machine. Our, sorry, your parts love it for its good protective properties. 

The non-recycling part of the paper we grow in our own little forest, see further down. This way, we produce our own renewable resources, complete with natural CO2 capture.

The best way to recycle this wrapping material is via the paper recycling bin, thus keeping it in the recycling loop and saving even more resources.

Our shipping boxes also are made from recycled paper. The outermost layer is unbleached, water repellent special paper (with a 20% recycling percentage, so not all bad) – to protect our, sorry, your parts, should it rain when the postman comes round.

Same procedure as every year.

The W&W catalog is the mother of all catalogs, as far as we are concerned. Since the 16th edition (that was back in 1996, no less) the wrencher’s bible has been printed on recycled paper. It says so in the imprint too. If ever we don’t use recyled paper (as in our marvellous Ice Road Book) we give money to carbon offset projects like natureoffice.com to compensate.

Sometimes you have to let it out

Out of your computer, on to a piece of paper. For invoices, letters, orders, contracts and everything else one likes to have black on white to file it away we have been using Nautilus recycling paper for 15 years now. It is made from 100% chlorine-free bleached waste paper.

Fresh air doesn’t fall far from the tree.

Yes, we know where the throttle cable is, and we just like to go round on two wheels. Otherwise we most probably wouldn’t have started a company like our’s. In order to still get a good night’s sleep once in a while, W&W has taken sponsorship for a stretch of forest. A quite large piece of forest. An ecosystem, almost. OK, it’s way up in Sweden, but everything is almost as nature would want it, no logging, no christmas tree farms. Even the moose like our trees. At least they look quite happy. Technically speaking, these trees compensate the CO2 emissions of our company, and there’s even some fresh air left over.